By Noom, Inc.

  • Category: Health & Fitness
  • Release Date: 2013-05-09
  • Current Version: 7.0.1
  • Adult Rating: 17+
  • File Size: 118.18 MB
  • Developer: Noom, Inc.
  • Compatibility: Requires iOS 10.3 or later.
Score: 4.5
From 40,661 Ratings


Any program can tell you to eat less and move more. Noom is different. Noom’s proven psychology-based approach identifies your deep-rooted thoughts and triggers, and builds a custom game plan to help you form healthy habits, faster. Featured in the New York Times, Women’s Health, Shape, Forbes, ABC and more, we've already helped over 45 million people worldwide build health habits and achieve their health goals. People who use Noom lose an average of 18 pounds in just 16 weeks! 78% keep the weight off for over a year. Learn how to navigate your environment, challenge your thoughts, master your triggers, and overcome any barrier that might come your way. Whether it's emotional eating, cravings at mid-day, difficulty with social eating, or a sweet tooth, Noom's scientifically backed-solution will help you create a plan to overcome any obstacle and practice healthier habits until you've mastered them! What you get: - Scientifically-proven psychology approach to “trick” your body into building healthy habits, faster - Flexible coaching designed to help you set and achieve your short- and long-term goals, and provide you with as much daily support and accountability you need -- you decide! - Personalized feedback from your coach based on your in-app activity and progress - Tools to track your weight, food, exercise, blood pressure, and blood sugar all in one place - Interactive content with over 250+ new articles, including choose-your-own adventure style guides to apply our #PsychTricks into your daily life, seamlessly - Smarter technology to identify your challenges in real time and keep you on track - Custom meal + workout Plans available to take your progress to the next level - Our most comprehensive food database, with over half a million new and updated food logging options and barcodes to make your experience even better - An award-winning, battery-friendly pedometer to count your steps Our team of doctors, psychologists, nutritionists, and personal trainers have created a new course that takes the most effective behavior change research and techniques and delivers them to you in daily bite-size articles and interactive challenges to teach you the skills you need to improve your health. Sign up today to turn your healthy thoughts into healthy actions with Noom! If you subscribe to Noom through the web, you can get information about your subscription or cancel by sending a message to Concierge Eva or your Goal Specialist. If you subscribe through iTunes, the credit card associated with your iTunes account will be charged at the end of the 7-day trial period, and your subscription will automatically renew every 30 days thereafter unless you cancel at least 24 hours before the end of the current payment period. If you do not cancel, your account will be charged for renewal within 24 hours prior to the end of the current period, at a rate of $44.99 per month for our Healthy Weight Program or $89.99 per month for our Diabetes Prevention Program. If you purchase a subscription during the free trial period, any unused portion of the trial period will be forfeited. To manage your Noom subscription from iTunes: 1) On your iOS device, go to your device Settings and the ‘iTunes & App Stores’. 2) Tap on your Apple ID. 3) Tap to ‘View Apple ID’. (You may need to sign in or use Touch ID.) 4) Tap on ‘Subscriptions’. 5) Choose ‘Noom Coach: Healthy Weight Loss’. 6) Tap ‘Cancel Subscription’. For more information, please see our Terms and Conditions of Use:



  • Great

    By JamieJaye
    Noom has lots of great, practical tips. Information presented in a fun, clear way. Group support good but more interactive I think would be wonderful. Time commitment is more than 10 minutes a day, but maybe I am just slow?? Well worth the $$.
  • Great idea-needs work

    By Iyfd$758
    There are some great parts of this app that i was impressed with. The articles were informative and plenty (almost too much). And the food logging was easy enough—but not as intuitive as MFP. The color coding took me a while to understand and I felt like there were multiple listings for some foods—showing that one food could be red/green/or yellow. I also felt like the articles never matched up to what my “group” was supposed to be discussing. The app/article would tell you to discuss something/feelings/goals with your group and the group leader person would be posting about a weekend challenge for everyone to post a pic of their fav recipe. The “group” felt like a poorly done private Facebook page. The personal coach “person” was less real or active than the group coach. It felt like that person was either an automated computer or someone who had automated responses ready and my have been assigned too many people to keep up with. I was hoping for some personal accountability between these two “Coach” options but really there’s no accountability at all. This is basically a much more expensive version of other food logging apps with daily “articles” (quick snippet paragraphs) and poorly executed personal support.
  • Cancelled Before Renewal

    By Cancelled b4 Renewal
    Pros: the coaches are pretty diligent in interacting with you. The ones I was assigned to (goal specialist and group coach) work pretty hard even on weekends and holidays. Cons: If you want to learn new age thinking, transcendental meditation and yoga, plus read a whole bunch of articles that contain serious grammatical errors on how to psych yourself out, this is the app and program for you. Otherwise stay away because the program is heavy into eastern mystical practices. Do some research on the ill effects of transcendental meditation and yoga before you buy in. Also not a good program for someone who is really busy. If you don’t have time this is not the program for you either. Your money better spent buying delivered meals that has all the nutrition worked out for you.
  • Good app but...

    By RamenGirl77
    I really like this program and app, but there needs to be an easier way to add custom dishes. If I create a lower calorie lasagna dish it’s not easy to store the recipe and it doesn’t color code my dish. Also the font to save food items is almost the same color as the background - is this a way to discourage users from adding items?
  • Real Therapists?

    By trisha 000
    The promo for this app was to change the way you think to support weight management. So far, I have only received “bot” messages with no real person interaction. I tried the $1 trial but could not find a way to cancel until it hit me up for $125. Of course they answered right away AFTER I paid and said it wouldn’t renew AFTER my $125 was up. No refund. Prorated or otherwise. Recipes looked good. Easy to log food. That got it 2stars.
  • Stay away

    By noomscam
    App was very confusing and hard for me to follow. Couldn’t even log back in. Didn’t use it after the first day. They proceeded to quickly charge me $168 dollars. I wrote them to explain my concerns and ask for a refund and they said “no refunds”. But they will turn off auto pay so it doesn’t happen again. Horrible customer service. Find a free app that cares about people and not money!!!!
  • Easy to use

    By rudytoody
    Logging meals is a piece of cake (pun intended). Daily motivational messages help and my coach keeps me accountable. App tracks my steps. Down quite a bit with a long way to go. Sure I will hit my goal. Not too many men in my group. Not sure why...App is great.
  • Very Effective!

    By Katg8r
    It took time for me to gain the weight, now I’m taking the time to get it off and NOOM is helping so much! There is accountability and lots of information that, when I put it to use, is actually working! The app is easy to use and prompts me to stay on task with daily goals. Dare I say it’s life changing?!
  • Misleading scam

    By Dfwinter
    You can’t cancel - directions on site say click an icon that doesn’t exist. They bait you with a low price and then charge you more.
  • Ok not overly impressed.

    By kittkatt01
    Disappointing. Goal specialist responses are all system generated.