Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.4.11
  • Adult Rating: 4+
  • File Size: 127.28 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 488,090 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 60 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.

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  • Inconsistent icons and lacking Pro iPad support

    By CaptainFearful
    The user interface could do with some rationalizing. Grey buttons imply inactive and buttons are not universally the same color. But by far my biggest gripe is lack of support for the 12 and 10 iPad Pros. Overall the app is very usable on an iPhone. I have been using it for years and the database of foods is what really makes it work. So aside from my gripes with the UI and lack of support for Apple TOTL devices, this is a great app for tracking eating habits.
  • Does not work as advertised

    By GunnyCB
    This app does not connect with Fitbit, even though it says it does. I’ve been trying for over 3 days to get these two to work together & they don’t. Leaving this and going back to My Fitness Pal. 😞😞😞 Very disappointed in this app.
  • Would like less flashy themes and bar graphs.

    By channellakemama
    I love the app but I am not fond of the food logs new bar graph on top which is annoying. Sometimes less is more. I wish you had the option to turn it off in the log. I just want to see the caloric numbers not a a flying graph going across the screen. I did find that it was less annoying in certain themes. Good thing I can use my kindle instead of this iPhone app.
  • Motivated by Daily Goals

    By Laura Chaney
    Simple to record.
  • Great App!

    By 1lisab1
    Great app!
  • Great app

    By Terri OB
    This is a great way to really keep track of your daily food and exercise! I recommend to anyone who wants to lose weight!!
  • Lose It ❤️

    By Perkins3
    Keeps you on track !!! So easy to use and so helpful. Keep track of our calories because it does make a difference. #yourworthit #useloseittoday
  • Love the improvements

    By S-P-Z
    I really like how you can now track your water intake and weight on the daily page.
  • Great App!!

    By Rea M 77
    Easy to use and keeping me on track.
  • Not working

    By lifeofabeauti
    Don’t think my scale is working