Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.5.2
  • Adult Rating: 4+
  • File Size: 128.84 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 519,962 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Your subscription and payment information can be managed in your iTunes account settings.



  • Me Dan

    By dbutlerjr63
    Great tracking product. Lost 20lbs using the app. It works!!! Easy to use on a daily basis.

    My life has been much better since I started working with lose it! I now have a better knowledge of What food is really for. Michael Johnson
  • Lose it

    By martie1015
    So far so works for me but wish they would not charge a yearly fee if it was a one time only would do it other than that ap works good
  • Great app!

    By Amyj1966
    Really helped me realize what calories are in food and how they add up! Made me more conscious of what and how I’m eating.
  • My favorite weight loss app

    By reneepapava
    This app is awesome, it’s easy to use and helps me be accountable for what I’m eating. I love it!
  • Extremely helpful tool in my weight loss

    By Harborchick
    I have tried several food logging apps. Loseit is the easiest and most user friendly out of all of them and the updates to track macros and how you are doing with each one each day is fantastic. The only thing I wish would be added is Garmin compatibility. That is the only device I use so it would be a huge bonus if that was an option as well. Thanks for always being my go-to Loseit!!
  • So easy and helpful

    By djakob
    I had this app for over a year before I opened it and now I wish I had started sooner. Having a new baby coupled with the metabolic slowdown of nearing 40 really took its toll on my waistline in the past 12 months. I used to run 20+ miles a week and was still eating that way even when the miles disappeared. I set a goal to lose 15 pounds in two months and in just two weeks I am halfway there. The app integrates Apple Health data, workouts and overall activity from my Apple Watch. It gives me credit when I’ve earned it and provides helpful insights around good and bad habits based on what I eat. I will definitely recommend! Thank you!
  • Please try

    By kiadelores
    Never thought I could do an app like this. This truly changed my eating habits. I no longer have cravings. It’s something about seeing what you eat and your progress motivates you
  • Easy to use

    By waltst
    Easy to use, and it syncs to my pedometer app. I love it, really helps me stay on track.
  • Great App

    By Sanwa828
    This is so easy to use. It’s eye-opening as to how much your calories can add up when you’re not paying attention. My only complaint is it doesn’t accurately track the number of days you’ve logged your food/exercise. I’ve been tracking for 10 days in a row and it said congrats on logging your first day.