Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.5.18
  • Adult Rating: 4+
  • File Size: 155.08 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 553,878 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Changed my life

    By Ursula USA
    So this is a great app ever! Everything in one place, water intake, weight, food intake, and nutrient analysis. I love it!
  • It Works!

    By CharleneSBCC
    I have never enjoyed an app this amazing! Lose It has helped me to keep track of ALL the foods I enjoy and even gives me feedback on how well I am doing. Whenever I feel like nothing is happening it offers me reminders like of how much I can achieve and sends me messages when it doesn’t hear from me in a while! I love it!
  • Going downhill, fast

    By Lifecake devotee
    When I first started using Lose It! on July 1, 2018, I loved it. Within a couple of weeks I spring for the Premium version and for a couple of weeks, I was glad I did. Ever since though, the app has gone straight downhill. I have entered my date faithfully daily for close to three months, yet most of lost. The “Insights” Lose It! used to send me (‘we notice on days when you eat eggs you stay on track better than when you don’t, etc) ceased more than a month ago with no explanation. The social piece of the app - that which allowed me to see the progress and inspiration messages of other users and to post my own - was discontinued within a few weeks of me paying for Premium. Each week I get the same message that I haven’t been using the app long enough to make predictions about my progress. By the end of the week it makes a prediction, and then the same silly song and dance starts next week. Lose It is unreliable at best and it’s so disappointing because it used to be great! I definably advise against paying for Premium - there is no Beni fit to having it anymore.
  • Useful, fun way to loose weight

    By Bennyb678678
    I don’t usually key write reviews of mobile apps. But I downloaded this App 2 months ago - ate less than the allotted calories and got my step bonus most days and lost 15 lbs. It was pretty easy and has definitely made me more conscious of the food I eat. I highly recommend this app. It’s basically a little weight loss game against yourself.
  • Amazing app!

    By M.J.B.
    Easy to use, accurate, and nice interface.
  • Review

    By Gratefuldi
    Grateful for this app. because it’s affordable and helps me to track my food, water, exercise and weight loss goals.❤️👍🏽
  • Di

    By Dibruce
    Awesome love it
  • A quick efficient program to record all my intake. Such a great help in track my progress.

    By Greenville Bill
  • Love this app!

    By CooperBoy9
    Great app! Kinda wishing it didn’t constantly prop me to upgrade, but overall for tracking calories it’s amazing! Oh, would also be great to be able to set up a drink water reminder and track water (in the free version), and have a weight gain projection based on habits ;) Sometimes one needs a wake up call lol ;)
  • Love this app!

    By Shortcake034
    I started using this app - it’s so easy - the weight started coming off right away. Shared it with my daughter and she’s lost 20lbs using it and has now shared with her co-workers and mother-in-law.