Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 11.6.200
  • Adult Rating: 4+
  • File Size: 230.18 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 11.0 or later.
Score: 4.5
From 724,504 Ratings


Lose It! is a calorie counting app that helps you reach your goal weight. Simply download the app, set your goals, and track your foods and exercises to lose weight. Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. • 80+ million pounds of weight lost by our members (and counting) • 27+ million searchable items in our comprehensive international food library database • 40+ million users who have started their weight loss journey with Lose It! • 25+ macronutrient and health goals to choose from • 3 days of tracking is all it takes before a user starts to see a result in weight loss HOW LOSE IT! WORKS Lose It! uses the proven principles of calorie tracking to educate and help you succeed. To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs. LOSE IT! FEATURES • Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten. • Snap It – log food by simply taking a photo of your food. Just tap the camera icon for food tracking as easy as taking a picture. (2016 CES Innovation Award Winner). • Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more. • Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more. • Biggest Food Library Database – 27+ million searchable foods in our international library. • Challenges – step up your game with fun weight loss, fruit/veggie, and exercise challenges by yourself or with your friends. That’s some serious motivation! • Meal Planning & Targets – meal targets helps you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records. • Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress. • Themes – personalize the look and feel of Lose It! with themes that speak to your personality. • Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself. • Workout Guides - library of workouts to help guide you to success. Download Lose It! today and join our community of members helping us reach our mission to mobilize the world to achieve a healthy weight. Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members. http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Renewal price will be $79.99, unless a discount is specified at time of original purchase. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.



  • Going Vegetarian!

    By megorton
    The Lose It app can help you with any diet you might want to try or even your own! It’s fun, it’s educational, and most of all, it gives you results! I feel like I have a friend with this app that helps me stay on track!
  • A small complaint

    By //unavailable//
    Is there a way lose.it could make it so I am able create my caloric intake to the exact number I want instead of adjusting the budget to some strange number? I know it’s not a big deal but it actually made me switch to myfitnesspal.
  • Love the App! Super Easy!

    By Deke S
    Love using this app, so incredibly easy to use and navigate! Tons and tons of foods in the database that help you easily mark down what you eat and the accuracy is almost dead on all the time! Highly Recommend!
  • Great for keeping you honest in what your eating

    By kstarke
    I have the full version and I think it’s great to track what your eating.
  • Must have

    By #beauroaefluer
    As a new vegan I thought it would be interesting before all the animal products are gone from my house to see how many calories I eat. I thought it wouldn’t be that much and wow was I surprised. This app is really amazing I love that they keep track of what you eat that helps you stay under in calories. I have been eating some vegan pork recently and my pattern came up at regular pork I asked the customer service team and they’re response was great they were super nice and thoroughly explained that the patterns are based on the icon not the label. I really hope they add a vegan meat label but idk how they would do that lol
  • Great but...

    By kittylovet silly
    I like it it helps me know how many calories to burn for my workout what not to eat and how much sodium/carbs are in my foods. No more baggy hoodies for me either I’ve lost 20 pounds AND I have a flat tummy! but I don’t like having all the in app purchases and stuff so yah that’s it

    By Fulton67
    This app is AWESOME, I used this app about 6 years ago and lost 50 pounds. I had stopped using it the past 3-4 years and gained my weight back. Been back on it the past 3 weeks and I’ve lost 7 pounds. I will NEVER STOP USING IT AGAIN. On my way back down in weight 😍👍🏻.
  • Too pushy.

    By LittleRoseGirl
    I don’t recall putting my email anywhere to receive a “secret ingredient” newsletter? I’m plant-based, something the app never bothered to ask. I’m very much not interested in the amount of calories in turkey. I’m not interested in recipes with animal ingredients in them. I don’t recall this newsletter being mentioned in the app but maybe it was my mistake. Either way because it wasn’t obvious if I was signing up OR they just added me to some list without asking I deleted the app and grabbed a less invasive one. If you can’t tailor the emails to my needs, they’re just spam. And potentially taking five days to remove me from the mailing list sounds ridiculous considering I honestly don’t recall asking to be added to it....
  • Excellent way to track meals and exercise!

    By Phille Girl
    I love this app. Losing weight and feeling great!
  • Pacunurse

    By Pacunurse1
    Great app!