The role of consumers is vital to ensuring minimization of environmental impacts resulting from the fast fashion industry and promoting sustainability. In order to promote sustainability, there needs to be a change in attitude towards pre owned clothing and consumers need to be more active when it comes to recycling their un-used clothes. NottMyStyle provides a marketplace in the form of a website and application that promotes re-sale of pre-owned clothes in order to tackle the growing environmental threat posed by the fashion industry. The mission of NottMyStyle is to revolutionize the fashion industry by making pre-owned fashion the new norm. WHY SHOULD YOU SIGN UP? As a seller: Earn money from home: Users who put their clothes online have the opportunity to earn some extra cash, in turn boosting their own shopping budgets. Free advertising: NottMyStyle has an active presence on Instagram and Facebook where the company will be actively promotes bargains listed by community members. Free up Closet space: By selling clothes that are not being used, users have a chance to have a routine detox of their closets, thereby reducing excess waste to get rid of in the future. Opportunity to run your own business: Users who want to go into fashion design or just want to get some experience selling clothes in general get an opportunity to put their entrepreneurial skills to the test by advertising their clothes for free. NottMyStyle helps them out by suggesting price reductions when clothes aren’t selling. As a buyer: Instant access to discounted clothes: NottMyStyle is a platform where one has access to a plethora of clothes with the tap of a screen. Since a lot of the clothes are pre owned, they are going to be cheaper than the clothes available from bigger brands. Wide variety of clothes: Community members come from different backgrounds and cultures, hence the items advertised on the platform have a lot of diversity. FEATURES: MARKETPLACE MERIT Our Marketplace puts the most liked items on the top, thereby showing you the most popular items first. DETAILED PRODUCT DESCRIPTIONS Every article of clothing listed has all the necessary information like brand, size, and condition etc., needed for the customer to make an informed decision. PRICE REDUCTION NOTIFICATIONS Automatically generated notifications asking for price reduction of all clothes that don't sell. USER FRIENDLY DESIGN Easy to use customer journey starting from Facebook and google sign in all the way to check out. IN BUILT CHAT NottMyStyle lets you contact other users and vendors easily with in-built chat in case you need to ask about something.